It’s official - Apple is holding an event on 4th March. Only, this time, it’s not taking place at the spaceship campus in Cupertino. Instead, Apple is holding simultaneous press gatherings in London, New York, and Shanghai. And I’m heading to the one in London. Exciting!

At the time of writing, you and I have no idea what this event is about. All we know is that Apple is billing it as a ‘Special Apple Experience’, which could literally mean anything. It could be a new service. It could be an announcement for a new tie-in with another brand. It could be a new product. It could be a bunch of new products.

I must reiterate that I know nothing and won’t know anything until I head into London in early March. I can’t wait to see what’s in store, though. I’m also extremely grateful for my audience, because it’s you guys who provide me with these opportunities to be one of the first to post with big announcements.

Let’s assume there’s going to be new products from Apple next month. That’s what I did in this week’s Tech Diary video. Go check it out!

It’s been a while since I’ve taken a proper look at the MacBook Pro vs MacBook Air battle. Over the past few years, the MacBook Air has made some serious improvements, so now feels like the right time to make the call. Which one should 99% of people buy?

As we’re still at the start of the new year, and haven’t yet gone through the onslaught of phone releases for 2026, I thought it was a good time to finally sit down and hash out my list of the Best Android phones. Can you guess the overall winner?

👉 Samsung Galaxy S26 Ultra: What The Rumours Say - Unpacked is happening next week which means we are likely going to see Samsung’s latest flagship offering. Here’s what to expect! →

👉 Apple March Event Confirmed: Why This “Experience” Might Be Apple’s Best Spring Yet - A more detailed breakdown of what I think we might get from Apple. →

⚙️ (Some of) The Best Top Gear Money Challenges | Top Gear Classic (Top Gear Classic) - It’s been a while since I shared yet another Top Gear nostalgia-fest on here, so gimme a break.

🐕 Joe Rogan Experience #1733 - Snoop Dogg (PowerfulJRE) - Contender for coolest interviewee ever. Even the shameless new album plugs were endlessly endearing.

🤖 Has AI Crossed the Line? (The Mark Ellis Tech Diary) - In case you missed my rant about AI last week.

I managed to get my hands on the exclusive Samsung Galaxy Z Flip7 Olympic Edition! Here’s a first look at this limited-edition foldable 🔥📱

Thanks for reading this week’s newsletter! Samsung Unpacked is on the way, so brace yourself for big news in next week's newsletter. See you there!

~ Mark