😲 The iPhone Air Already Has Me Hooked

Anyone else really want to buy one?

THIS WEEK’S UPDATE

I’m Already Obsessed With The iPhone Air

We have new iPhones! One of them resembles last year’s model but features a fancy new selfie camera, which means you’ll never have to do hand gymnastics again to take the best shot. One is a shade of orange that’ll either look incredible or disappointing in person, and the other is actually a brand-new iPhone.

That’s right - the rumours were pretty much spot on, except for the naming convention. It’s called the iPhone Air (no ‘17’ in sight), and it’s the thinnest iPhone Apple has ever made at just 5.6mm thick (beating the Samsung S25 Edge by 0.2mm - cheeky).

The iPhone Air is powered by the A19 Pro chip (which apparently offers MacBook Pro-levels of power), and has a fancy new N1 chip for connectivity duties, and an upgraded C1X modem. However, it has just one camera lens, no physical SIM card slot, and a mono speaker. The latter two concessions don’t bother me, but I am fascinated by how the iPhone Air performs as a camera phone, as I am by its battery stamina.

Also, just look at it.

I’ll be replacing my daily driver - the much-maligned yet boringly adequate iPhone 16e - with the iPhone Air. Apple tells us this is what the future looks and feels like, and if that’s the case, I want in. I’ve got lots more thoughts about the new lineup in this week’s Tech Diary video - go watch!

Which iPhone would you buy from the new lineup (and why)?

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It’s been an incredibly busy week with the IFA trade fair followed by the iPhone release, but I’ve managed to get some coverage across it all for you, which we’ll dive into next!

MUST-WATCH

Best Of IFA 2025! The Best Gadgets I Found

If you haven’t heard of IFA, it’s basically where tech companies, big or small, go to show off their latest devices, concepts and gizmos. I spent a few days walking around some cavernous showhalls to sniff out the most interesting things I could find, all compiled in this video!

I Finally Tried the $1,549 B&O H100 — Here's the Truth

You’ve been asking me to review a pair of Bang & Olufsen headphones for years now, and I’ve been equally eager to get my hands on them, so it was really exciting to review them this week. And I’ve finally been able to answer whether they’re worth the money…

GET THE LOWDOWN

Your iPhone Event Explainers

Here’s my take on everything that was announced at Apple’s event! From iPhones to Watches, Apple has been very busy this year behind the scenes. Whilst we’ve all been criticising them for a myriad of issues, I think they might be back on track…

In recent years, we’ve got used to new iPhones looking and feeling very similar to their predecessors. And I’m not saying that the 17 Pro Max is hugely different to the 16 Pro Max, but there are some meaningful changes that are worth getting familiar with!

Here’s your go-to for anything iPhone 17-series related. It’s got all the spec breakdowns and detailed information you need to get clued up on Apple’s latest flagship phones (plus the iPhone Air!)

TIP OF THE WEEK

Long-Press Back Buttons 👉
Instead of repeatedly tapping the Back button in the top-left corner when you’re buried a few layers into an app like Settings, just press and hold it. A list of the previous screens will appear, letting you quickly jump back to where you want without all the extra taps.

TOP FINDS

What I Watched On YouTube This Week

🐆 When was peak car & was Jaguar’s rebrand a disaster? I drop by The Farmer's Dog to discuss (Harry’s Garage) - I absolutely love the home video feel of this. Genuinely. And I agree with everything they say about the current state of the automotive industry.

🎧 Fred again.. LIVE studio in Greece: Epic challenge 🤯 (Fred Again Content) - I don’t like everything he makes, but I am partial to a few of his tunes, and he knows his way around Logic. To put it mildly.

💯 100k subscribers Silver play button unboxing (Dariusz Tech) - Another one of the good guys in this industry, and super deserving of that plaque.

ON THE ‘GRAM

What happened to the iPhone 17 Plus?!

I guess that’s that then!

Thanks for reading this week’s newsletter! Hit reply and let me know your thoughts about the iPhone 17 series from the brief look we’ve had. Stay tuned for my full reviews soon!

~ Mark