I’ve reviewed many foldable smartphones. I’ve also reviewed a bunch of flippable smartphones. They’re all very interesting but rather hard to recommend, unless the person inquiring knows exactly how they intend to make use of the unusual form factor. Because if they don’t, it’s a colossal waste of money; they might as well just buy a regular phone.

For the last few years, Apple has been quietly watching that part of the industry unfold (wow, what a brilliant and unintended pun). They haven’t commented on it (to my knowledge), and there hasn’t been a single product that has emerged from Cupertino which looks anything like Samsung’s Z Fold series.

Unless you’ve been living under a rock for the last few months, you’ll have heard that Apple may finally be stepping into the foldable smartphone game. As I type, it’s all rumours, and nothing may happen at all, but those rumours point towards a potential autumn release of something called the ‘iPhone Ultra’.

It’s got me excited, mainly because it appears Apple is trying something slightly different. And we need different. More thoughts from me on this on this week’s Tech Diary!

I’ve been meaning to answer your burning MacBook Neo questions for a while now (and I haven’t made a MacBook Neo video for a few weeks), so here we are! Have a watch, you might learn something new about this very-well documented device!

In previous years, this comparison was not really worth making because the AirPods Max were just miles ahead in terms of noise cancelling. But the AirPods Pro 3 have caught up so much in that regard, and in terms of sound quality, that I genuinely think you might be able to get away with just the in-ears. Might…

I must admit that I had a slight giggle when putting last week’s poll together, thinking that none of my readers ever had a Microsoft Zune. I mean, I don’t think I’ve ever met anyone who had one, but here I am with egg on my face. There are some of you out there!

👉 Google Announces The Googlebook, Android 17 and Gemini Updates - This was a hefty announcement from Google and there’s lots to look forward to →

👉 iPad Pro M5 vs MacBook Neo: A Case For Both? - Does anyone ever seriously consider these matchups? →

🕺 24 hours inside Fred again..'s USB002 tour (Derrick Gee) - I do love a behind-the-scenes gig vid, and the scale of this one is pretty insane.

⚙️ The Man Who Made Top Gear: 'We Never Got to Say Goodbye' - Supercar Chauffeur | Andy Wilman (Kidd in a Sweet Shop) - Even Jody Kidd has a YouTube channel these days!

🫢 Watch This NYT "Music Critic" Embarrass Himself...AGAIN (Rick Beato) - Embarrassing indeed. “It only got 60,000 views”. Love you, Rick.

Thanks for reading this week’s newsletter. See you here next Sunday!

~ Mark