Last week, I went to Rome to see the unveiling of the Ferrari Luce - the italian sportscar manufacturer’s first-ever electric vehicle (EV).

It looks like no other Ferrari before it. It’s been part-designed by LoveFrom, the design house started by Sir Jony Ive and Marc Newson. The Luce is about as un-Ferrari as you can imagine, yet it has an awful lot of Ferrari baked into its philosophy. There’s even a three-spoke steering wheel that echoes Ferraris of the 1950s.

Confused? Angry? Delighted? Those three emotions are on clear display in the comments sections beneath the content I’ve created about the Luce thus far. It’s one of those unicorn products, as far as content creation goes, because it draws in such ferocious comments (both in support and against it), that the content simply flies off the shelf.

As a content creator, I love products like this for that very reason. As a car guy, the Luce was, at first, an utter surprise. But, after a couple of days in its company (that’s important), it began to settle. It began to make sense. And as for the interior and the switchgear, my word is it a lovely thing to behold and touch.

If you’ve got strong thoughts on the Luce from either a car or tech standpoint, I’d love to hear from you.

A quick reminder that my new newsletter is now live in collaboration with journalist Alistair Charlton! It features exclusive insights into the automotive industry from us, cool second-hand cars we’ve found, news, and, most excitingly, contributions from our readers!

We want to create a community of car lovers (motorcyclists welcome too!) that meet via email every week. So sign up, have a read and consider contributing, see you there!

It’s the big one, Apple’s annual developer’s conference, where they announce all of their latest software developments…and perhaps some hardware surprises. And this year I’m going! So I thought it was only right to lay out what I’m hoping to see at Cupertino, and I want to hear your thoughts too…

On the Tech Diary this week I review the latest mid-ranger from Xiaomi which also devolves into a discussion about what a mid-range phone even is these days. Because the specs and the prices are starting to blur the lines…

👉 AirPods Pro 3 - 6 Months Later: The TRUTH! - The best earbuds ever made? Well, it’s up for debate, but as all-rounders, the AirPods Pro 3 are pretty impossible to beat. Is there any reason to go elsewhere as an Apple user? →

👉 Roborock Saros 20 Review: Worth Every Penny? - Anyone for a robot vacuum? This one’s a good bet! →

👉 Sony Announces ‘True RGB’ Bravia Series and New Theatre Trio Sound System - Some big moves from Sony last week… →

⛽️ Why the Ferrari Luce has re-written the Car Design Rulebook FOREVER ! (Petrol Ped) - Pete came along to Rome for the Luce launch, too, and he’s a lovely bloke. Go check out his channel!

✍️ My Favourite Notebooks of 2025 (Carl Pullein) - I’m slowly getting back into physical note-takling… again. Let’s see how long it lasts.

📸 They Finally Did It (Tom Calton) - I’m testing this camera, too. And I like Tom’s approach to content.

Thanks for reading this week’s newsletter. See you here next week!

~ Mark