This Week at Mark Ellis Reviews
π Happy Friday! My run-in with iPadOS 26 last week, and my live reaction to iOS 26 this week, have left me feeling genuinely a little bit concerned about Apple. Not for the immediate future, but a lack of long-term direction is becoming a problem. Iβd love to hear your thoughts on this! Iβve also been responding to some M4 Mac mini comments from you, my lovely audience, as part of a six-month check-in. Enjoy!
FIRST THINGS FIRST
Never work with kids, animals, or iOS 26
If you watched last weekβs Tech Diary video where I reacted, βliveβ, to iPadOS 26 - thank you. Itβs one of the most watched videos on that channel and lots of you got involved in the comments section, in a good way (I only had to hide a couple of idiots). Thatβs what YouTube is all about, and Iβm delighted youβre coming along for the ride.
What Iβm not delighted about is iOS 26 - unless the video weβre publishing about that particular operating system does similar things on my main channel (which you can watch here), of course. But that isnβt really the point here.
As the kids say, iOS is, without question, a hot mess at the moment. This is partly to be expected; we currently only have access to the developer beta, and it is a notoriously bad idea to install it on your iPhone. Unless youβre actually a developer, obviously. I ignored that advice for the LOLs, clickz, and online attention, obviously, and the result wasβ¦ well, if you havenβt watched it yet, Iβll let you be the judge. All Iβll say here is that it is a rough experience.
I want to make it abundantly clear that Iβm not judging iOS 26 on the current beta version. That would be daft and entirely unfair. However, this is intended to be a glimpse into the future of Appleβs mobile operating system, and if you strip back the fancy (and way too translucent) Liquid Glass, iOS 26 reveals a company thatβs going through a rather challenging time. Some of the additions are wonderful (call screening, for instance), but they feel like catch-up, and the chasm between Apple and its competitors when it comes to AI is only thrown into a much harsher light with this update. It feels rushed. Liquid Glass feels like a distraction.
This has all lead me towards a sense of genuine worry about Apple. Where are they heading? Thatβs what Iβm discussing this week on the Tech Diary channel. Iβd love your thoughts!
BYTE-SIZED NEWS
This Weekβs Top Tech Headlines
πΊπΈ Trump Mobile Drops βMade in USAβ Claim from T1 Phone Website
Who could have seen this one coming?
π₯½ Samsungβs VR Headset Rumoured to Surpass Apple Vision Pro in Display Quality
If Apple isnβt winning the VR race, then they really might be in troubleβ¦
FREE EBOOK
Back with another free eBook this week, which I think will interest a lot of you! From the recent polls on this newsletter, itβs easy to tell that consumer-facing AI on smartphones is a massive turn-off for lots of people. Iβm fed up with it and so are you, probably.
This eBook presents the optimistic case for AI and is a genuinely enlightening read that helps refocus the debate away from Genmojis (why do they exist?!) and towards actual things AI will help with.
HAVE YOUR SAY
Here are the results from last weekβs poll, where I asked if youβd ever buy a foldable. Although thereβs a fair bit of cynicism here (me included!), the overall attitude amongst you lot is positive. It makes me think that an iPhone Fold could genuinely reinvigorate Appleβs lost mojo:

This week, I want your opinions on the future and direction of Apple. Iβve given you mine, now give me yours!
Which area does Apple need to focus on the most?
ICYMI
M4 Mac mini 6 months later: Responding to your comments!
Itβs been six months with the best value Apple device money can buy, so I thought it would be a good time to answer some of the most common questions that ChatGPT seems to think people need answers to. And it turns out that Iβm not the only one who loves this thing.
An Honest Reaction to iOS 26β¦ and why I might switch to Pixel!
WARNING: In this video, I give my thoughts about the iOS 26 BETA. Iβm saying this now because, well, as youβll see, the comments seem to have missed that fact even though I said it multiple times. Anyway, these are my initial thoughts and they arenβt exactly complimentary. Give it a watch and let me know yours!
NEED TO KNOW
Tip Of The Week
π iOS tip: Check the meanings of laundry symbols by using your phoneβs lookup feature. After snapping a picture of a clothing care label, tap the Info icon at the bottom of the screen and select βLook Up Laundry Careβ to see detailed explanations of each symbol.
TOP FINDS
What I watched on YouTube this week
The second video on this list is a must-watch for any of you who find interest in the inner workings of Apple or any big tech company. Itβs enlightening as to how the cogs turn (and occasionally malfunction) at Apple.
π I Get it Now! - Samsung S25 Edge REAL Day in the Life (battery test) (Patrick Rambles) - Iβm not including this because of my multiple cameos. Obviously. It is a genuinely brilliant and unique review of the S25 Edge.
ποΈ Inside WWDC 2025 & Appleβs Year-Long Siri Delay w/ Mark Gurman - Geared Up 208 (Geared Up) - Iβm only halfway through, but this is a fascinating interview with the Gurmanator.
π Chicane live at Cafe Mambo - Sun:Sets Vol 500 (Armada Music TV) - Another summer-inspired mix from the master of chill out vibes. Letβs forget about the Calvin Harris beef for a sec.
Thanks for reading this weekβs newsletter. Next week, a very exciting new entry into the headphone game! Stay tuned,
~ Mark

